Promotional Postcard Series

Dr. Mimmo Gagliardi operates a successful optometrist practice in Woodbridge, Ontario. In order to expand his client reach, Dr. Gagliardi needed a striking and memorable marketing package.

In response to this challenge, we created and launched a postcard advertising campaign aimed at the communities surrounding Dr. Gagliardi’s practice. The campaign focused on the need for ongoing eye care. We used the compelling slogan ‘Don’t miss a moment!’ in combination with strong visuals to center the campaign. This concept worked equally well on posters, enabling Dr. Gagliardi to deliver this powerful message repeatedly to current and potential clients. The result: a campaign that made the importance of eyesight very clear.