LogosExcel Funds

Excel Funds specializes in mutual funds, particularly for developing markets such as China and India. When they approached us for an updated logo, they requested a more stylized, modern look to represent their company’s growth and innovation. The dominant graphic was adjusted taking the shape of an e, but more importantly an arrow – suggestive of forward movement and growth. At the same time, a simple, rounded font was chosen for the company name and the colours remained consistent to their previous logo.