Extendicare Redevelopment Services helps long-term care organizations meet the challenges associated with redeveloping their facilities. To better promote their specialized services Extendicare needed more consistent and impacting marketing materials.
In response, we created a promotional package that showcases Extendicare’s construction expertise, in combination with their concern for the well-being of seniors. (This package consists of brochures, a pocket folder and tradeshow banner) Specifically, we incorporated a blueprint image, a tool for construction, as a generic background applicable to all pieces. We also included images of diverse, friendly seniors to reinforce Extendicare’s commitment to long-term care.