LogosAriel’s Legacy Foundation

Ariel’s Legacy Foundation was established in honour of Ariel Tesher, a teenager who suffered from bipolar disorder. To commemorate Ariel, the founders requested that her handprint be incorporated into the foundation’s logo. Working from a photograph of Ariel’s handprint on a wall, we created an exact replica in a vector format. We then paired this handprint with a contemporary sans-serif font in a warm red colour a shade extracted from the original photograph to establish the logo. In this way, the logo pays homage to Ariel in a highly recognizable format.