BrandingExcel Funds

Excel Funds sells and manages a variety of investment funds based on emerging markets.

To promote their Excel India and Excel China funds we created an oversized brochure, which details the benefits of each fund. On the cover, we developed the concept of Hidden Gems by positioning beautifully coloured gems within the petals of a lotus flower. The lotus image was specifically chosen for its ties to both Indian and Chinese traditions. Throughout the brochure we also included wavy lines and colour blocks as a way to organize content and echo the Excel Funds logo.