Ontario Veterinary Medical Association
Focus is a bi-monthly magazine aimed at OVMA (Ontario Veterinary Medical Association) members, largely veterinarians and veterinary professionals.
When we began working on Focus in 2003, it was a simple two-colour publication. However, in 2007 the OVMA asked us to completely revamp Focus.
This involved incorporating more contemporary fonts, moving to full-colour, establishing the style of regular features (such as News Bits, Bark at Queen’s Park, Practice Management and Animal Behaviour. In our redesign we also increased the space for bold, dynamic graphics, special features and full-page advertising.
On the production end, we now assemble Focus within a very short window of time. This involves the collaboration of all of our team members to develop the designs for Focus articles and have the magazine press-ready within days, literally!