Prism is an organization with expertise in insurance and reinsurance. When Prism approached us to design their website, they stressed their desire for a site that would convey their experience, knowledge and expertise. They also wanted to move away from other typical, often dry, insurance sites.
To accommodate this, we used the strong, vibrant colours in their logo, combined with bold patterns and business imagery, for a vivid and dynamic site. All of the images we selected aim to express the confidence that Prism possesses. More than that, the lines, and gradations imply Prism’s forward movement and success.
We also applied this design to Prism’s printed brochure, giving strength to Prism’s brand whether at trade shows or through direct marketing.