St. Joe’s developed a Wellness Program, who’s objective was to support their staff and volunteer’s physical, mental, emotional, and social well-being in the workplace. The Wellness Program focuses on six pillars of wellness – Physical, Emotional, Occupational, Intellectual, Spiritual and Social. They asked CS to come up with a name for the program as well as a tag line. CS created “Be” Well – Wellness Your Way. We aligned the logo directly with St. Joe’s brand identity using their colours and ‘promise’ circle. We placed the word ‘BE’ in the circle which represented the focus on each individual and the importance of their wellbeing. The tagline helps underline the fact that the program or services offered will be unique to each individual and their specific needs. CS then went further and created five additional logos as an extension to the program – supporting each of the 6 pillars.