Awareness Campaign

Practica is a Canadian supplier and manufacturer of dog waste disposal systems.

In producing Practica’s multi-purpose brochure, we were met with the challenge of reducing a large amount of information, and making it attractive for different functions. We created the brochure as a three-panel accordion fold in order that it could be used online, at tradeshows and as a mailer. To effectively communicate Practica’s products we chose to focus on the problem (dog poop) and the solution (Practica’s Dog Dirt Waste Disposal System). Visually, we combined a simple illustration representative of poop, overlaid on an image showing a problem scenario.

This simple, yet effective concept is applicable to any of Practica’s marketing materials.