ChildProtect Canada provides a range of products and services that enable families to better cope when a child is diagnosed with and survives a serious illness or medical condition. We were asked to design display banners for trade show venues. Bright, bold primary colours were used in conjunction with images of smiling, happy children, to keep the “look and feel” consistent with their newly created logo. Plenty of white space gives these displays a clean, bold look that stand out at busy trade show venues. The primary design consideration was the effective communication of all information while still being easy to read.