Reach is a quarterly newsletter that the WW-CCAC produces in two versions: one for the Waterloo Wellington community, and one for WW-CCAC internal staff.
When we designed the initial Reach newsletter we looked to the title for inspiration. Where ‘reach’ connotes reaching out and moving forward we used lines and arrows to visually reference the title. By dividing text with thin lines or screened colour blocks we were able to establish a modern, fresh and news feel. In conjunction with the launch of the first Reach issue we organized a massive email campaign that built excitement for this new communications tool.