BrandingTrillium – Donor Support

Trillium Gift of Life Network

Donor Support Program

Trillium Gift of Life’s Donor Support Program provides information to donor families to educate them about organ and tissue donation. This information helps families support their loved one’s consent to donate, and aids families in their grief for a period of 12 months.

In the process of developing these pieces we aimed for artwork that amplified the donor’s very generous act. We repeated a stylized graphic – reminiscent of seeds – moving in a single direction to suggest renewal, new life, and togetherness. The colour scheme we applied was soft and peaceful to keep the pieces warm and respectful. The resulting package communicates organ and tissue donation in a very positive way. It also works towards establishing a bond of trust be developed between families and the coordinators associated with the Trillium Gift of Life Network.