BrandingMercer Condominiums

8 Mercer Condominiums is an upscale condominium project located in Toronto’s theatre district.

In collaboration with McCabe Neill & Associates, we designed a sales package for 8 Mercer, consisting of a brochure series and pocket folder. The look of this package was inspired by 8 Mercer’s existing logo, a stylized dancer with ribbons forming the number eight.

In keeping with the flowing, wavy lines of the logo, we included cascading ribbons and dynamic swirls as key visual elements to the pieces. These elements strengthened the overall dance/theatre theme of the condominium project. The resulting package conveys elegance and style, reflecting the quality of the condominiums and attracting well-to-do clientele.