Relay for Strong Kids

Following the YMCA’s new visual identity we created the Relay for Strong Kids brochure and poster. The pieces required strong images, colour and typography to communicate the welcoming, nurturing and fun aspects that form part of YMCA’s brand values.

The brochure also required versatility to function as an informational piece, a participant’s agreement and a pledge form. To achieve this we grouped relative information across panels and worked with blocks of colour to differentiate content.